I found this question on the PRSSA Web site blogs "Absense of hard news: Is public relations responsible for the Paris Hilton 24 news coverage?" and I was immediately compelled to respond. Paris Hilton generated a lot of media coverage in magazines, tabloids, television and on the radio in the past year. She is pictured every week out partying and living the high life with celebrity friends. The problem? Most of her coverage is not good, at least for her. Magazines seems to be flying off the shelves with readers eager to hear about the latest episode her in wild life.
Hilton's DUI charge and 3 day stint in jail was national news that everyone had an opinion about. When she walked out of jail hundreds of viewers phoned in to find out what jacket she was wearing so they could get one too. Check it out at the end of this blog.
Where is the media getting these stories from? Is it PR practitioners that are feeding these stories to journalists? More importantly, is it her PR practitioner or publicist? Is it the constant crown of paparazzi surrounding her? It seems to be getting to the point where hot celebs can climb the ladder of popularity faster the more controversial they are. Who is doing drugs now? Who is in rehab? Who got the latest DUI? These are the stories that are selling, and practically bombarding the public every day, and the public is eating it up! I must admit I love to pick up the latest copy of US Weekly to catch up on my celeb gossip for the week. I have no idea why. Sometimes my friends and I catch ourselves talking about these people as if we know them. “Did you hear what Lindsay did this week?” we sometimes ask each other as if we feel we personally know these people after reading about their lives splashed throughout the media.
Celebrities will always dominate the media because they are of interest to many people; everybody loves celebrity gossip, at least most women do. For example when Owen Wilson tried to commit suicide it made headline news and front page covers of magazines because it is a story that sells. People love to read about drama!
Some people believe that any press is good press, even if that press is negative. This must be the view held by Hilton, who prior to her arrest made no effort to shake her party-girl image. Even Whether or not she has a PR representative helping her promote this image, I do not know. But if she does, they are doing a fantastic job of getting her headline news coverage, pictures in virtually every gossip magazine and frequent front-page covers.
Hilton mobbed by the media while leaving prison.
Hilton's DUI charge and 3 day stint in jail was national news that everyone had an opinion about. When she walked out of jail hundreds of viewers phoned in to find out what jacket she was wearing so they could get one too. Check it out at the end of this blog.
Where is the media getting these stories from? Is it PR practitioners that are feeding these stories to journalists? More importantly, is it her PR practitioner or publicist? Is it the constant crown of paparazzi surrounding her? It seems to be getting to the point where hot celebs can climb the ladder of popularity faster the more controversial they are. Who is doing drugs now? Who is in rehab? Who got the latest DUI? These are the stories that are selling, and practically bombarding the public every day, and the public is eating it up! I must admit I love to pick up the latest copy of US Weekly to catch up on my celeb gossip for the week. I have no idea why. Sometimes my friends and I catch ourselves talking about these people as if we know them. “Did you hear what Lindsay did this week?” we sometimes ask each other as if we feel we personally know these people after reading about their lives splashed throughout the media.
Celebrities will always dominate the media because they are of interest to many people; everybody loves celebrity gossip, at least most women do. For example when Owen Wilson tried to commit suicide it made headline news and front page covers of magazines because it is a story that sells. People love to read about drama!
Some people believe that any press is good press, even if that press is negative. This must be the view held by Hilton, who prior to her arrest made no effort to shake her party-girl image. Even Whether or not she has a PR representative helping her promote this image, I do not know. But if she does, they are doing a fantastic job of getting her headline news coverage, pictures in virtually every gossip magazine and frequent front-page covers.
Hilton mobbed by the media while leaving prison.
This is a comical clip of Hilton trying to get past her prison stay on the Letterman show.
3 comments:
In my opinion, any press, is NOT good press. As far as I'm concerned, any respectable person should not want to be pictured on the covers of magazines, drinking the night away while dancing on a table at a club! Of course it is okay for celebs like Hilton to drink and party (just like it is for anyone else of age), but they are setting an bad example for young girls that I personally feel has led to the whole concept of "tweens." It is absurd. I wish people did not care so much about the drama of celebrity lifestyles, but I too find myself indulging in this "news" from time to time. Wouldn't you think that Hilton may want to volunteer somewhere and receive positive media coverage for that? She doesn't work, she has PLENTY of money, and she has thousands (if not more) of young girls and young women who idolize her!
I guess I can't be suprised that celebrities are now on the PRSSA blog. We love celebrities and they are everywhere. But when will press be just good press? Paris Hilton seems to be happy just being talked about but maybe her pr people should care about what is being said.
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